Posts Tagged ‘google’

If you are not new the search engine optimisation world, you should already know that google is changing things up with the implementation of a new algorithm. The codename of the new algorithm is “Caffeine”. This new version of the most popular search engine should offer better speed and relevancy according to Google. The reality is that a change in the algorithm is likely to change the position of your website in the serp. A lot of webmasters report better or worse rankings lately.

Let’s see how Caffeine will change the way your site rank in the search results.

• One of the major changes in google metric is the loading speed of your website. Google acknowledges that they will measure the speed of your website as a metric in their ranking algorithm. It is quite normal as the loading time plays a big part of website accessibility.  Google has created a tool to help webmasters to improve their website speed. You can find the tool at that url: http://code.google.com/speed/page-speed/
• The second most important change that is occurring with Caffeine is the freshness of the content. Google emphasizes the importance of the novelty of the content. It’s a great news for blogs as that kind of websites are often updated. You can also see a new integration of Twitter in the search results for the most recent news. It shows that Google really focus on the freshness of the content.
• The last important change is the place that will take social network in the serp. You will likely find more and more results linking to youtube, facebook or twitter.  If you own a company you should consider the social networks as a way to communicate with your clients. You should also post news and articles to that kind of networks. The minimum things to do right now would be to have a page for your company on facebook like the registrar name.com that gives away promo codes on its facebook page and a youtube page with videos of your services or products. We will write more about taking advantage of the social networks in the future. Stay in touch!